Infographics (/ˌinfōˈɡrafik/ | noun.) are the visualization of data or ideas.
The process of developing and publishing infographics is “data visualization”, “information design”, or “information architecture”. It is the detailed planning of specific information that is to be provided to a particular audience to meet specific objectives. The goal of information design is to help humans process information as efficiently as possible.
Through the use of infographics, you are trying to convey complex information to an audience in a manner that can be quickly consumed and easily understood.
So if we take public health information or data, who better to lead the design of an infographic for these then a public health professional?
Infographic design requires the use of a number of concepts including psychology, data science, and graphic design, but in my opinion, that’s not to say that only specialists in those areas can design them. Public health professionals are in a unique position as content experts to lead infographic design projects. They need to know some basic concepts, the available tools/resources, and how to execute.
Across 6 distinct modules, you will learn:
- The what and how of design: You’ll gain an understanding of how design is influential when building an infographic – from understanding the basics of design to the core elements and principles that makes or breaks an infographic. You will understand how different infographic layouts can be used with the different pieces of information and data you have, and then go on to understand what to do and not to do in designing your own.
- The art of serving the perfect meal: A well-designed infographic is like the perfect meal, which means it requires careful thought on choosing the main ingredients (relevant data/information), how to process them (creating graphs, identifying images, choosing colour and fonts), how to plate them (the order and sequence of designing), and finally, how to best serve the meal (the best way to publish the content). No steps are missed, you will learn everything you need from the very beginning to the very end.
- Mastering the technical challenge: I’ll help you with the technical setup required to design like a professional – including choosing the software that works for your organization, finding quality icons and images, setting page size, and formats to publish the infographic – and most (if not all) of these tools can be accessed at no cost!